You are at a departmental store...the one stop for your multiple needs...even the humble lauki, aloo, baingan have received a makeover...they now stand stacked in clean shelves...milk in tetrapack, pulses, cereals, varieties galore...all well packed and stored...wow, when you have the opportunity to make even vegetable shopping a sublime retail- therapeutic experience , can you be blamed for giving the humble sabzi mandi a miss?
So here you are on your fridge-stocking expedition, almost nearing the end of your list...when you are suddenly attracted by a brand new product...fruit juice with zero percent sugar, breakfast cereal that can help you overcome weight woes, anti-ageing cream that promises to bring your absconding/ fleeing/philandering or just plain absent minded husband back in your arms, hand and feet lotion, contraceptive/ abortion pills, body wash with some exotic ingredient from the savannas or the arctic or God-knows-where, cheese (slices, spread, low fat, mozzarella, cheddar),milk-(both bovine and soy varieties, with/ without flavour, toned, double toned, skimmed, condensed)..what have you. And you suddenly have an epiphany- this is the one thing without which your hitherto nearly perfect life is incomplete. So you add it to your shopping cart,pay your bill, and smile...another days work done...Success is about having the money in your wallet to pay for something you don't know you need...
